Online the first sponsors and exhibitors of WMF 2024
Legal Tech
The WMF education program 2024
AI for Future
The AI for Future stage, part of the WMF's AI Global Summit event, will offer talks on the application and future of artificial intelligence by leading Italian and international experts in the field.
This stage is only accessible with a Full Ticket.
AI Marketing
The AI Marketing stage, part of WMF's AI Global Summit, offers talks on the application of marketing in the field of artificial intelligence and insights on AI from top Italian and international industry experts.This stage is only accessible with a Full Ticket.
Prophets of AI
In this stage, speeches and interventions by some of the most respected international experts in Artificial Intelligence will alternate.
Thanks to the partnership between Search On Media Group and WMF with Prophets of AI - a leading American entity for connecting with experts in the AI field - this stage will feature brilliant minds who have made significant contributions to the advancement of artificial intelligence, robotics, and consciousness fields, coming from diverse backgrounds such as computer science, art, finance, and informatics.
E-Commerce
The stage, within the E-commerce Fest and sponsored by Connecteed, is dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.This stage is only accessible with a Full Ticket.
Sponsored by
Advertising
The stage, powered by SMConnect, is the ideal place to discover new trends and best practices in digital advertising. Industry experts will provide insightful insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.This stage is only accessible with a Full Ticket.
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Brand
The stage hosts prominent speakers that will offer their insights into the world of branding: through informative and vertical interventions, the strategic role of brands in the digital age, their relationship with consumers, impact on the social context, vertical platforms, communities, and much more will be thoroughly explored.This stage is only accessible with a Full Ticket.
SEO
On this stage, powered by SM CONNECT, industry experts will address the most technical and advanced areas of SEO. Presentations and case studies will delve into tools and strategies that continuously shape the entire digital sector.
This stage is only accessible with a Full Ticket.
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Social Media Strategies
The stage, powered by SMStrategies, offers informative speeches dedicated to fundamental strategies for measuring and optimizing performance on social media. You will delve into the most effective techniques to maximize the impact of your online activities, optimizing your social media presence to achieve your business goals.This stage is only accessible with a Full Ticket.
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Content Creators
The stage, part of WMF's Creators Fest, is where the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation world and their communities.
Startup Stage
Every year at the WMF, all the players in the innovation ecosystem come together: meet the founders of the selected startups, who will be able to present their project to an international audience of potential investors, partners and media, and join the WMF's international network, thus accelerating the opportunities for success.Google Innovations
The stage presents the latest trends and innovations in the Google ecosystem. Featuring international speakers and experts in the field, we will explore the dynamics of YouTube, Analytics, Performance Max, and GitHub/Scripts to harness the full potential of Google platforms for your digital success.This stage is only accessible with a Full Ticket.
Augmented & Virtual Reality
The stage, featuring prominent international speakers in the field, will explore the latest trends, innovative applications and future prospects of Augmented and Virtual Reality, delving into how these technologies are transforming industries such as gaming, education, design and more.
Digital Strategy
The stage will offer case studies and working models, marketing and communication with informative and vertical talks to develop successful digital strategies and explore the most effective planning to tackle the challenges of the contemporary market.This stage is only accessible with a Full Ticket.
Mainstage
This is the biggest stage of the WMF that brings together all the themes of the Festival, where tech experts and innovators share their ideas and visions.
Inspirational talks, interviews, and debates will take place on the Mainstage to explore the latest technological developments and different aspects of innovation and its ethical, social and economic implications.
Not only creative insights and reflections on the Future but also moments of show and entertainment with concerts, live performances, the Startup Competition Final and award ceremonies with the WMF Awards.
Please note: The program is constantly being updated and times may change.
TikTok
This stage, sponsored by TikTok Italy, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices to better elaborate strategies on TikTok.Sponsored by
Innovation Showcase
This stage showcases products and services presented by startups, SMEs, and companies offering innovative solutions to corporate needs and, generally, the market.AI Tools & Services
In this stage, speakers will examine how the corporate use of artificial intelligence can automate processes and improve overall performanceAll speeches within the room are branded
Digital Tools & Services
Xrs, chatbots, NLP, and many other revolutionary technologies will be at the heart of our speakers' interventions in this internship, such as augmented reality, virtual reality and chatbots, and how companies can use them to improve customer experience and engagement.
All talks within the room are branded.
Tech 4 Business
On this stage the speakers will examine how companies can leverage recent technological developments to improve operations, efficiency and innovation.
Work, HR & Digital Skills
The stage dedicated to the world of work delves into the challenges and opportunities in the realm of human resources and digital skills. Experts and HR managers from various national and international backgrounds will share valuable insights on emerging trends and possible future scenarios in the workplace context.Knowledge Share
Voices and testimonies of innovation will take center stage at the Open Stage by Netval and Knowledge Share at WMF! On June 14th, 2024, get ready to dive into deep tech and technology transfer.
Not only will Netval and KS be present as partners, with an Expo Area featuring 40 of the most promising startups from the KS 2.0 platform and the national innovation landscape, but they will also bring best practices and industry professional viewpoints!
We'll delve into deep tech topics with a focus on the world of Start-Ups and Technology Transfer. But it won't be just theory: on stage, authoritative experts and pioneers will share experiences and concrete examples of the disruptive potential of deep tech in shaping our future.
Netval and Knowledge Share are not just present; they are the engines driving this extraordinary journey into innovation. Join us as we transform the event into an unforgettable experience, creating deep connections and opening the doors to a world of possibilities.
Don't miss the opportunity to be part of this revolution: mark June 14th on your calendars and get ready to be transported to the forefront of global innovation.
Come discover the future with us at the Open Stage by Netval and Knowledge Share at WMF.
For more information about Associazione Netval: Who We Are - Netval
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E-Commerce Kit
In this stage, speakers will discuss strategies and tools to help companies succeed in e-commerce, including tips for increasing sales, optimizing user experience, and using effective marketing techniques.All speeches within the room are branded
Human Rights
The stage explores, with the participation of leading international speakers, the crucial issues that define the global human rights agenda. We will delve into current issues, new challenges and best practices for promoting and defending human rights around the world, providing a global and interdisciplinary perspective on a critically important topic.Sustainability & Tech
The stage offers, through interventions by various international and non-international speakers, insights into the theme of sustainability and technology. Participants will focus on how technological innovation can currently drive the transition towards a more sustainable world.
Tech for No Profit
The stage dedicated to the Third Sector: non-profit organizations, institutions, volunteers, and experts offer informative speeches on the latest innovations and trends aimed at promoting actions to support a more equitable and inclusive society.Book Presentation
The stage, part of the Book Fair at WMF, is dedicated to talks, book presentations, and interviews on the major developments in the publishing sector. Authors will discuss topics related to digital, sustainability, innovation, and social impact.Influencer Marketing
The stage, powered by SMStrategies, explores the world of digital influencers, delving into winning strategies for collaborating with influencers and identifying the best partnership opportunities, as well as creating engaging content that captures the attention of the target audience.This stage is only accessible with a Full Ticket.
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AI for Health
The AI for Health stage, powered by the GIMBE Foundation, offers a unique opportunity to explore the application of artificial intelligence in healthcare. You will be involved in the study of best practices and winning strategies for using artificial intelligence to improve people's health and well-being.Powered by
UX & UI
The UX & UI stage, powered by Architecta, will immerse you in the world of user experience and user interface. Those who follow this stage will have the opportunity to explore and deepen best practices for designing engaging and intuitive digital experiences.Powered by
Data Analytics
The stage is dedicated to web data measurement, collection, and analysis processes aimed at optimizing their utilization. The speeches will examine the new tools in the field and the latest trends to improve campaign reporting.This stage is only accessible with a Full Ticket.
Sponsored by
Coding Front-end
The Frontend Coding stage offers in-depth and focused talks on the latest trends and practices in frontend development. Here, participants will have the opportunity to explore key aspects of user interface design and implementation in detail, gaining essential skills to tackle complex challenges and develop innovative, cutting-edge solutions.
Edutech
The Edutech Stage provides a comprehensive overview of the latest frontiers in educational technology. Through a series of engaging and informative speeches, industry experts will explore the potentials, challenges, and innovative applications that are transforming the way we learn and teachBack-End & Cloud
The stage provides comprehensive and targeted discussions on the latest trends and strategies in backend development and cloud computing. Attendees will delve deep into crucial aspects of server-side programming and cloud infrastructure, acquiring vital skills to address intricate challenges and engineer innovative solutions tailored to modern computing environments.Generative AI
The proposed stage provides the opportunity to immerse oneself, through various speeches, in the world of Generative AI, a rapidly growing field that combines artificial intelligence and creativity.This stage is only accessible with a Full Ticket.
Ethics & AI
The stage dedicated to Ethics and Artificial Intelligence explores the latest trends, innovative applications, and future perspectives in the field of AI and ethics. Experts from around the world converge to discuss the ethical challenges and opportunities offered by AI, promoting collaboration and innovation, presenting a crossroads of ideas and perspectives that shape the future of ethics and AI in the digital age.Cybersecurity
On this stage, experts address the increasingly fundamental topic of Cybersecurity with informative and specialized speeches.Climate Change
On this stage, researchers, consultants, and non-profit organizations will take turns presenting the state of the art and the major implications of climate change, focusing on existing solutions and key trends at both national and global levelsMachine Learning
The stage offers insightful and focused talks on the latest trends in computer programming. Participants will have the opportunity to delve deep into the vast universe of software development, gaining essential skills to tackle complex challenges and craft innovative solutions.Content Marketing
In this stage, industry experts will discuss strategy and creativity. A place where the brightest minds converge to share ideas and inspire innovation.
This stage is only accessible with a Full Ticket.
Social Inclusion
During this stage, we will discuss with experts, academics, and activists how to promote the growth of a more inclusive environment by eliminating structural prejudices and recognizing, instead, the true value of diversity.Marketing Automation
The stage offers a series of presentations by various speakers on the topic of Marketing Automation, aimed at illustrating how it transforms the way companies interact with their customers, enabling personalized and timely communication.
This stage is only accessible with a Full Ticket.
WMF Off
The stage hosts round tables, debates, and the Festival's community coming together to discuss topics that have always been close to the heart of WMF. Discussions will therefore alternate between newsletters, new digital scenarios, and trends in the technology sector.
Future of Open Innovation & VC
Embark on a journey to explore the characteristics of a global community of innovators committed to co-designing inclusive prosperity and a better future. Through immersion in diverse ecosystems and approaches, participants will gain valuable insights into the dynamics of open innovation and collaboration on a global scale. Together, we will cultivate a community of changemakers dedicated to shaping a more equitable and sustainable world for generations to comeImpact to Business
The program of this open stage will help you understand how to co-design a sustainable, inclusive and scalable model of prosperity and increase the positive impact of initiatives born to respond locally to global challenges on your community and the environment around you.Future of Entrepreneurship
In this stage you will be inspired by stories of entrepreneurial successes, by the efficient and creative use of today's digital tools, and by visions of the future!Masterclass
The WMF proposes a Masterclass dedicated to the deepening of some hot topics for the AI & Digital-Tech sector through which it will be possible to understand the strategic use of Artificial Intelligence. The Masterclass will last two hours, in which it will be possible to relate with some of the leading experts in the field and are intended for a maximum of 25 people, to ensure the best possible interaction with the speakers.There are no sessions in the selected stage on this day.
13 june
12:50 - 13:30
Legal Tech
English
Navigating the AI Act: A Data-Centric Approach
In this speech, we explore the regulatory landscape introduced by the new European AI Act, with an enhanced focus on data-centric strategies for managing artificial intelligence systems. This discussion centers on how high-quality data underpins the compliance requirements and technical guidelines of the Act. We will delve into crucial aspects such as robustness, accuracy, and human oversight, emphasizing the role of data in achieving these metrics. As artificial intelligence reshapes industries and societies worldwide, understanding the regulatory framework that governs its deployment becomes increasingly important. By prioritizing a data-centric approach, we aim to dissect the complexities of the AI Act and propose innovative solutions that advocate for a future where data ethics and innovation are intertwined. Join us as we navigate through the implications of the AI Act and champion a data-driven future in AI regulation.
Co-founder and CEO
Clearbox AI 13 june
14:20 - 14:40
Legal Tech
Bitcoin and Cryptocurrencies: the seizureability of wallets and crypto ETFs
The approval of spot ETFs and Bitcoin's halving have reignited interest in cryptocurrencies. But in case of legal issues, can they be seized? Analysis of the reference regulations and prospects for an asset experiencing strong expansion but lacking legal precedents
Lawyer e Co-Founder
Studio Legale GM 13 june
14:40 - 15:00
Legal Tech
English
Intellectual Property Law in the Age of Artificial Intelligence - Ownership, Collaboration, and Inventorship
In the age of artificial intelligence, intelllectual Property ( IP) ownership challenges arise in the realm of AI-generated inventions and ownership, necessitating clear guidelines. Without explicit policies, ambiguity and disputes hinder innovation. Clear ownership definitions foster collaboration and innovation. Recognition of both human and AI contributions is vital in patent intellectual Property law evolution. Can AI be recognized as inventors or owners of their work? Legal frameworks must adapt to accommodate technological progress. Clear guidelines and recognition of collaborative efforts are essential for a future where innovation thrives alongside IP legal clarity
International Business Consultant and Intellectual Property Law Specialist in AI and Big Data
The business mission 13 june
17:00 - 17:20
Legal Tech
English
The Role of Lawyering in the World of Exponential Innovation
This speech aims to explore how the legal profession can not only adapt but also lead and support exponential innovation.
Specific examples will be presented to show how law intersects with advanced technologies, with a particular focus on how lawyers can utilize these technologies to enhance their legal practice and improve their relationship will clients. Key topics will include new ways of doing compliance work, new metholodogies, new tools, always taking into acount the relevance of ethics.
I will also outline the factors that are representing an obstacle to reach this goal.
My aim is to outline a pathway for lawyers who wish to position themselves at the heart of innovation, becoming key figures in the digital transformation of businesses and societies; but also to provide food for thought for companies that want to develop new, different relationships, with their legal counsels
Specific examples will be presented to show how law intersects with advanced technologies, with a particular focus on how lawyers can utilize these technologies to enhance their legal practice and improve their relationship will clients. Key topics will include new ways of doing compliance work, new metholodogies, new tools, always taking into acount the relevance of ethics.
I will also outline the factors that are representing an obstacle to reach this goal.
My aim is to outline a pathway for lawyers who wish to position themselves at the heart of innovation, becoming key figures in the digital transformation of businesses and societies; but also to provide food for thought for companies that want to develop new, different relationships, with their legal counsels
Founder and Managing Director
Better Ipsum 13 june
17:20 - 17:40
Legal Tech
Goodbye cookies: retargeting death (?) and the New Legal Challenges of digital marketing
The cookie-less, multi-announced scenario is really coming. What awaits us, especially for re-targeting and related activities? We will note the relevant regulatory changes (such as the DMA and the AI Act) and the decisions of the authorities (e.g. the IAB Europe case, the Cookie Pledge, etc.) that impact, as well as the implications and legal doubts of the new tools (such as Privacy Sandbox, Apple SKAN, Facebook Advanced Matching) and current practices (fingerprinting, web scraping, etc.).
Avvocato, Fellow of Information Privacy IAPP
42 Law Firm Avvocato
LT42 13 june
18:00 - 18:20
Legal Tech
How to obtain copyright on works created with artificial intelligence
Artificial intelligence, used to create texts or images, often generates extraordinary works. But are these works really creative? In this speech, we will discuss the guidelines dictated by the US Copyright Office, which indicate how and under what conditions works created with AI systems, such as ChatGPT and Midjourney, can be registered and protected by copyright, examining some recent cases. We will give concrete and practical guidance on how to obtain rights to works in Italy.
Journalist, Patent and Trademark Attorney & Founder
Turini Group 13 june
18:20 - 18:40
Legal Tech
Right to be forgotten, transparency, AI and new digital rights
In an interconnected digital world, digital rights play a crucial but often balancing role. The intersection of the right to be forgotten, reputation, transparency, moderation and new digital rights seem at odds but represent pieces of a single ecosystem. The ethical and legal challenges in protecting individual privacy while fostering digital transparency and the use of AI as a tool for online moderation and reputation maintenance will be discussed.
Avvocato delle nuove tecnologie - Salary Partner
42LF società tra avvocati Account Manager & Head of Strategy
The Magician 14 june
09:20 - 09:40
Legal Tech
DPIA, FRIA, CA: the AI assessments required by law
Today, there are various regulations that require companies and public administrations that provide or use artificial intelligence systems to conduct assessments on the impacts of AI and how these systems comply with the law. This is the case, for example, with the General Data Protection Regulation (GDPR): those intending to use an AI system must conduct a Data Protection Impact Assessment (DPIA). Additionally, the AI Act, the new European law on artificial intelligence, requires conducting a Fundamental Rights Impact Assessment (FRIA) when using an AI system. The same law also introduces the obligation to conduct a Conformity Assessment (CA) to demonstrate the compliance of one's AI system with the requirements of the AI Act. This speech will present the various assessments that businesses and public entities must conduct on their AI systems to comply with legal obligations. It will explain how to conduct these evaluations and with what methodologies, highlighting points of contact and differences, while also focusing on the benefits that can arise from their correct and timely completion
Avvocato, Senior Associate
PANETTA Studio Legale 14 june
09:40 - 10:00
Legal Tech
14 june
12:20 - 12:40
Legal Tech
Professional firms, SMBs, and SOHOs: Security Policies & Digital Forensics Posture
This speech will examine strategies for implementing effective security policies in small organizations that do not have a dedicated IT department. Special attention will be given to the collection and cataloging of data in a forensic manner, useful for preparing instructional elements to defend the assets and reputation of companies and professional firms in legal proceedings
Prof. ing. Ugo Lopez
ugolopez.it 14 june
12:40 - 13:00
Legal Tech
14 june
14:00 - 14:20
Legal Tech
AI and Protection of Generated Works: Focus on Copyright and Beyond
We will delve into the legal complexities surrounding the attribution of intellectual property rights for works generated through artificial intelligence, with a particular focus on defining authorship in contexts where AI plays a crucial role. We will examine the current challenges in recognizing users of AI software as legitimate authors and propose practical solutions for the recognition and protection of copyright on such works.
Director
Executive Director - ISLC Università degli studi di Milano 14 june
14:20 - 14:40
Legal Tech
Innovative Ideas and Projects: How to Protect Them Today and Obtain Tax Benefits
In the current context, characterized by an acceleration of technological innovation and digitization, the protection of ideas emerges as a crucial factor for the competitiveness of businesses and the safeguarding of intellectual property. We will analyze strategies and legal instruments to safeguard intellectual creations, including patents, trademarks, and trade secrets. We will then explore how businesses can leverage specific tax incentives to promote innovation, reduce costs, and foster research and development internally.
Associate - IT/IP Dep. (AI, Blockchain, Metaverse and Data Governance)
Associate @ Perani Pozzi Associati - Perani & Partners S.p.A. 14 june
15:00 - 15:20
Legal Tech
14 june
15:20 - 15:40
Legal Tech
Generative AI and Content Creation: the end of copyright
Let's talk about how the advent of generative artificial intelligence has subverted the twentieth-century concept of copyright, forcing stakeholders worldwide - from US film studios to Chinese content creators - to completely rethink a notion that seemed established in the rights landscape since the Berne Convention of 1889. What future and what positioning for creators of intellectual works? It's a global challenge to which we attempt to provide direct and reasoned answers
Lawyer and Founder
Studio Legale Difesa D'Autore 14 june
17:50 - 18:10
Legal Tech
Soon Online
Lawyer & Founder
Polimeni.Legal 14 june
18:10 - 18:30
Legal Tech