The digital revolution is profoundly changing the labour market and the way people work. It is pivotal to preparing young students for the jobs of the future: this is why we want to provide them with the necessary instruments to address the digital transformation. 

This year again we want to dedicate an area of the Fiera di Rimini to the WMF Lab, which is part of the educational project WMF Change Education - a project that includes different initiatives aimed at bringing young people closer to new business models.

Through partnerships with universities, high schools and institutions, the WMF Lab helps student to develop and improve their digital skills. In the previous editions, more than 800 students who came from 25 different Italian Universities participated in the Lab, proposing ideas, projects and building communication campaigns with the WMF team.