During WMF, brands and companies have the opportunity to run their own event inside the Festival.
In 2019 and 2020, WMF hosted more than 80 events dedicated to digital and social innovation, along with music shows and artistic performances. All these initiatives make the Festival a unique opportunity to increase visibility, brand awareness and networking.
If you wish to organize an event during WMF2021, fill in the form below and tell us about your proposal!
GoDaddy also enriched the external Expo Area with different networking activities:
External Expo Area
Mediaset has been supporting the WMF since 2018.
In 2018, the Festival organised a Hackathon for their sponsor: the competition was completely managed by the Festival’s consulting department, together with the Infinity’s team.
This Hackathon, focused on digital innovation, aimed at finding innovative solutions to increase the loyalty rate of Infinity users, through the analysis of the abandonment rate. During the Infinity Hackathon, we discussed on BigData, Machine Learning and Predictive Analysis.
In 2019, Mediaset Infinity was supported in the organization of its own training event dedicated to Video Strategy. Among the topics addressed: Branded Entertainment, Video Metadata and Creative Production.
Salesforce was the Main Sponsor of WMF19. Its presence had multiple objectives, which were achieved through the following activities:
The Salesforce conference room dealt with topics such as Marketing Automation, Social Media Management, Big Data in Advertising and Analytics Marketing.
On the Mainstage, Andrea Buffoni (Regional Sales Director), presented a report on the state of marketing: “State of Marketing Report, between Artificial Intelligence and new market trends”.