GoDaddy also enriched the external Expo Area with different networking activities:

• Beer Point and Relaxation Area, where the sponsor had the opportunity to carry out networking activities with the participants.
• Speed Meeting, an area dedicated to business meetings where participants could introduce themselves and illustrate their own reality to those in front of them, through 3-minute meetings. 

Mediaset has been supporting the WMF since 2018.

In 2018, the Festival organised a Hackathon for their sponsor: the competition was completely managed by the Festival’s consulting department, together with the Infinity’s team.

This Hackathon, focused on digital innovation, aimed at finding innovative solutions to increase the loyalty rate of Infinity users, through the analysis of the abandonment rate. During the Infinity Hackathon, we discussed on BigData, Machine Learning and Predictive Analysis.

In 2019, Mediaset Infinity was supported in the organization of its own training event dedicated to Video Strategy. Among the topics addressed: Branded Entertainment, Video Metadata and Creative Production.

Salesforce was the Main Sponsor of WMF19. Its presence had multiple objectives, which were achieved through the following activities:

• Salesforce event during the Festival, in a dedicated training room.
• Personalized Stand in the Expo Area
• Talk on the Mainstage in front of an audience of 5,000 people

The Salesforce conference room dealt with topics such as Marketing Automation, Social Media Management, Big Data in Advertising and Analytics Marketing.

On the Mainstage, Andrea Buffoni (Regional Sales Director), presented a report on the state of marketing: “State of Marketing Report, between Artificial Intelligence and new market trends”.